Nothing could be more boring then talking about work, but the truth is, I've had some fun stuff to do recently.
Auckland Journalist Siena Yates ran a two part
feature in Fairfax 's Your Weekend magazine cover
the last two weeks, taking a look at the perceived New Zealand ideal for men and
women.
This was quite rightly deemed cover material and
I snatched up the opportunity to produce the illustrations, although I was also
aware this topic could be somewhat contentious. As we all know, humour is the
often best approach in these situations, and Sarah the editor seemed to
agree. The Male cover was up first, and
she listed these unearthed attributes, athletic, financially independent, good
with a barbeque, adept with DIY, a beer drinker and, surprising no-one, an All
Black with a farming background. As I
wondered how on earth I was going to combine all of these elements into a
single image, she contributed the final element which suddenly made it all
click together: "perhaps something like an anatomical drawing..."
Vitruvian Man by Leonardo da Vinci |
Da Vinci's Vitruvian Man might have been used in
popular culture to the point of cliché, but he does have the advantage of
having four hands to hold some tokens of the elements required (a beer can,
hammer, barbeque fork and credit card).
Gumboots and an All Black jersey were easy to add and it almost drew
itself. I was keen to keep it in the
style of the original drawing, rather than try to 'update' it, because why
wouldn't you preserve the essence of this timeless image as much as possible?
Vitruvian Man was drawn by da Vinci around 1490,
based on the correlations of ideal human proportions with geometry described by
the ancient Roman architect Vitruvius.
He believed that the human figure was the principal source of proportion
among the Classical orders of architecture, and da Vinci's figure describes
geometric forms, surrounded by notes on human proportions written in his
reversed 'mirror writing.
The following week's female version was arrived
at very quickly with an equally well-referenced classical artwork, actually
painted within ten years of Vitruvian Man, by Sandro Botticelli in Florence .
The Birth of Venus is long held as an ideal of
feminine beauty, but unlike da Vinci's work is not routed in real anatomy or
even physics. (As well as being improbably proportioned, Venus would not only
topple over but also take the scallop shell with her).
The Birth of Venus by Sandro Botticelli |
The curiously linear and unfashionably 2-D
approach which Botticelli takes also suited me because of the even quicker turn-around
time for this cover.
Elongated neck or not, Venus proved well-suited for
adaptation to a kiwi ideal, her hand positions easily able to brandish symbols
of casual sophistication (a glass of New Zealand Pinot Noir) and can-do
independence (a power drill). Track suit bottoms and jandals conveyed the
findings that New Zealand
women appear to simply care less about embodying a feminine ideal, while
turning the scallop into a paua shell was as inevitable as the All Black jersey
on the previous week's cover.
As I mentioned, this series of articles and
covers could have been rife with difficulties, attracting the outcry which
media generalisations so often do. The
fact that the subject was treated with some degree of humour appears to have
distracted from this, perhaps reinforcing the conclusion that New Zealanders
appear to take body image a little less seriously than some cultures do. 'On
ya!
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